Create Offers that Actually Sell with the
Test. Launch. Grow.™
Playbook
Helping coaches, course creators, and experts, validate offers first, so you don't waste time and money
Create Coaching Offers that Actually Sell with the
Test. Launch. Grow.™
Blueprint
Create Offers that Actually Sell with the
Test. Launch. Grow.™
Playbook
Helping coaches, course creators, and experts, validate offers first, so you don't waste time and money
WELCOME
Hello there! I'm Delilah...
I've been in business for over 25 years, and I know how hard it can be to build a business...
and building an online business is even harder.
The biggest problem isn't just creating an offer that fits YOUR goals.
It's making sure it's the right offer that people will actually buy.
AND having the right plan to launch and grow your business.
I've been in business for over 25 years, and I know how hard it can be to build a business...
and building an online business is even harder.
The biggest problem isn't just creating an offer that fits YOUR goals.
It's making sure it's the right offer that people will actually buy.
AND having the right plan to launch and grow
your business.
It All Started With Covid 😷
It Started With Covid 😷
When Covid hit in 2020, a lot of people started an online business. It was like a gold rush. People were rushing to create and sell offers without knowing if anyone wanted them. 🏃🏽♀️
I noticed the same pattern...
Coaches, course creators, consultants, and experts jumping in too fast, chasing new trends and losing sight of the basics.
So, I helped my clients slow down and look at their offers the right way. We focused on messaging, audience, and their back-end systems.
The BIGGEST lesson I learned?
Test before you invest time and money.
Testing your offer is like test-driving a car before you buy it. You want to make sure it works before hitting the open road. It's smart.💡
And that's why I created the T.L.G.™ playbook.
The Test. Launch. Grow.™ playbook is a simple step by step plan to help coaches and business owners test their offers first, launch smart, and strategically grow their business. 🌱
So, the question that remains is... 🐘
When Covid hit in 2020, a lot of people started an online business. It was like a gold rush. People were rushing to create and sell offers without knowing if anyone wanted them. 🏃🏽♀️
I noticed the same pattern...
Coaches, course creators, consultants, and experts jumping in too fast, chasing new trends and losing sight of the basics.
So, I helped my clients slow down and look at their offers the right way. We focused on messaging, audience, and their back-end systems.
The BIGGEST lesson I learned?
Test before you invest time and money.
Testing your offer is like test-driving a car before you buy it. You want to make sure it works before hitting the open road. It's smart.💡
And that's why I created T.L.G.™
The Test. Launch. Grow.™ playbook is a simple step by step plan to help coaches and business owners test their offers first, launch smart, and strategically grow their business. 🌱
So, the question that remains is... 🐘
Does YOUR Offer Need a Little T.L.G.™?
Does YOUR Offer Need a Little T.L.G.™?
Do you feel... 🥵
Unsure if your offer will sell...
or have you tried to launch but only heard crickets... 🦗
or don't know how to scale and grow your business?
You don’t have a clear growth strategy— You’re passionate about what you do, but you don’t know how to structure, price, or market your offer in a way that attracts the right clients.
You’re ready to pivot from your 9-to-5 but don’t know where to start— You have valuable skills from your corporate career and aspire to start a coaching business, yet the path to transition feels overwhelming and unclear.
You have a unique skill or personal experience and want to share it with the world— Whether you're an artist, hobbyist, or someone who has overcome significant life challenges, you’re eager to share your journey and expertise but are uncertain how to turn it into a profitable online coaching venture.
I Got You 🫶🏼
Here's what we'll do...
Test and refine your offer to make sure people want it
Launch your offer with the right tools
Grow your business when it makes sense
The best part of T.L.G.™?
It allows you to focus on your zone of genius - serving clients...
while I focus on mine - helping you build an offer that works and makes money.
It's a win-win!
Ready to give your biz some T.L.G.™? 🪷
Do you feel... 🥵
Unsure if your offer will sell, or have you tried to launch but only heard crickets... 🦗
or don't know how to scale and grow your business?
I Got You 🫶🏼
Here's what we'll do...
Test & refine your offer to make sure people want it
Launch your offer with the right tools
Grow your business when it makes sense
The best part of T.L.G.™?
It allows you to focus on your zone of genius -
serving clients...
while I focus on mine - helping you build an offer that works and makes money.
It's a win-win!
Ready to give your biz some T.L.G.™? 🪷
How T.L.G.™ Can Help Your Business
Whether you want to...
Test & Refine Your Offer: Make sure people want and can connect with it...
Launch Your Offer: Plan and execute a smart launch with the right systems in place...
Grow Your Business: Scale and reach more people with paid ads...
Test & Refine Your Offer: Make sure people want and can connect with it...
Launch Your Offer: Plan and execute a smart launch with the right systems in place...
Grow Your Business: Scale and reach more people with paid ads...
The Test. Launch. Grow.™ playbook is designed to
MEET YOU where you are in your business journey. 👣
VALIDATE YOUR OFFER
Is Your Offer Ready To Launch?
Get Your Offer Readiness Score
Find out if your coaching offer has what it takes to succeed.
This comprehensive assessment evaluates your offer's market readiness across 8 critical areas;
from messaging to pricing & beyond.
Perfect for coaches who:
Aren't sure if people will actually want their offer
Don't know how to price or position themselves in the market
Need clarity on what's missing from their current offer
TEST-DRIVE YOUR OFFER
Test Before You Invest
5-Day Offer Test-Drive Challenge
Transform your coaching offer in
just 5 days!
Learn to test, refine, & validate your offer so you can Launch Smart™ and with confidence instead of crossing your fingers.
Perfect for coaches who:
Are launching a new product or existing offer isn't converting well
Need clarity on their unique value proposition and pricing
Need a step-by-step plan to test, refine, and validate their offer
LAUNCH YOUR OFFER
Launch Smart™
Systems and Strategy for Success
Ready to launch but need the right strategy and automated systems?
With our Launch Smart™ framework,
you get personalized guidance to execute a launch that actually converts.
Perfect for coaches who:
Have a validated offer but need a launch strategy
Want systems & automation in place
Are ready to launch but don't know where to start
GROW/SCALE YOUR OFFER
Strategic Growth Plan
Ready to Grow & Scale?
Achieving long-term success requires continuous growth and adaptation.
If your offer has been validated and launched, it's time to scale with a high converting paid ads strategy.
Perfect for coaches who:
Have a successful offer & want to expand their reach
Want to increase revenue without working more hours
Are ready to invest in strategic ad campaigns
VALIDATE YOUR YOUR OFFER
Is Your Offer Launch Ready?
Get Your Offer Readiness Score
Find out if your offer has what it takes to succeed.
This comprehensive assessment evaluates your offer's market readiness across 8 critical areas;
from messaging to pricing & beyond.
Perfect for coaches who:
Aren't sure if people will actually want their offer
Don't know how to price or position themselves in the market
Need clarity on what's missing from their current offer
TEST-DRIVE YOUR OFFER
Test Before You Invest
5-Day Offer Test-Drive Challenge
Transform your offer in just 5 days!
Learn how to test, refine, & validate your offer so you can Launch Smart™ and with confidence instead of crossing your fingers.
Perfect for coaches who:
Are launching a new product or existing offer isn't converting well
Need clarity on their unique value proposition and pricing
Need a step-by-step plan to test, refine, and validate their offer
LAUNCH YOUR OFFER
LAUNCH SMART™
Systems and Strategy for Success
Ready to launch but need the right strategy and automated systems?
With our Launch Smart™ framework,
you get personalized guidance to execute a launch that actually converts.
Perfect for coaches who:
Have a validated offer but need a launch strategy
Need systems & automation in place
Are ready to launch but don't know where to start
GROW/SCALE YOUR OFFER
Strategic Growth Plan
Ready to Grow & Scale?
Achieving long-term success requires continuous growth and adaptation.
If your offer has been validated and launched, it's time to scale with a high converting paid ads strategy.
Perfect for coaches who:
Have a successful offer & want to expand their reach
Want to increase revenue without working more hours
Are ready to invest in strategic ad campaigns
Meet Dr. Delilah Castillo
Meet Dr. Delilah Castillo
BUSINESS COACH & MARKETING STRATEGIST
Dr. Delilah Castillo is a business leader and entrepreneur passionate about helping coaches, course creators, and small businesses win.
In the late 1990s, Delilah co-founded Caribbean Products, Inc. (CPI), a packaging distribution and label manufacturing company located in the Dominican Republic.
As a lead strategist, she was instrumental in the successful development, multiple seven figure growth, and ultimate sale of CPI in 2006.
Following this success, in 2009, she founded DCT International Group LLC, a consulting business offering clients global sourcing and marketing solutions.
When the pandemic hit in 2020, and the demand for online businesses and services boomed, Delilah recognized an opportunity to expand her expertise into the digital marketing realm.
This new venture equipped her with the tools necessary to address one of the most challenging aspects of her clients' businesses: keeping up with the ever-evolving digital landscape.
Delilah developed the Test. Launch. Grow.™ 🪷 playbook to help entrepreneurs create and validate their offers, and ultimately build a successful business.
This straightforward approach guides you through testing your business idea, creating offers people actually want to buy, launching with the right systems in place, and scaling your business using proven strategies.
Her business expertise doesn't only come from 25 years of experience, but is rooted in her educational background. She's earned three business degrees, including two at the graduate level.
When Delilah's not working, she's either enjoying time with her two adult sons, catering to her three cats, traveling, or attending a ZUMBA fitness class. 🎒🧑🏻🍳 💃🏻
Dr. Delilah Castillo is a business leader and entrepreneur passionate about helping coaches, course creators, and small businesses win.
In the late 1990s, Delilah co-founded Caribbean Products, Inc. (CPI), a packaging distribution and label manufacturing company located in the Dominican Republic.
As a lead strategist, she was instrumental in the successful development, multiple seven figure growth, and ultimate sale of CPI in 2006.
Following this success, in 2009, she founded DCT International Group LLC, a consulting business offering clients global sourcing and marketing solutions.
When the pandemic hit in 2020, and the demand for online businesses and services boomed, Delilah recognized an opportunity to expand her expertise into the digital marketing realm.
This new venture equipped her with the tools necessary to address one of the most challenging aspects of her clients' businesses: keeping up with the ever-evolving digital landscape.
Delilah developed the Test. Launch. Grow.™ 🪷
playbook to help entrepreneurs create and validate their offers, and ultimately build a successful business.
This straightforward approach guides you through testing your business idea, creating offers people actually want to buy, launching with the right systems in place, and scaling your business using proven strategies.
Her business expertise doesn't only come from 25 years of experience, but is rooted in her educational background. She's earned three business degrees, including two at the graduate level.
When Delilah's not working, she's either enjoying time with her two adult sons, catering to her three cats, traveling, or attending a ZUMBA fitness class. 🎒🧑🏻🍳 💃🏻
CLIENT TESTIMONIALS
CLIENT TESTIMONIALS
Maria L. Rodriguez, PhD., LPC
Founder-CEO, Care Counseling Center
Delilah has been instrumental in setting up and managing my Facebook ads with precision and strategic insight.
What I value most about working with her is her unwavering dedication and personalized support.
She consistently goes above and beyond the scope of her contract, demonstrating a genuine commitment to my success.
Her professionalism, responsiveness, and depth of knowledge make her an exceptional partner for anyone looking to elevate their marketing efforts.
Ronald Cunningham
Life Coach, Co-founder EIQ2-EI Center
Delilah and her team have been an absolute game-changer for my marketing efforts. Their professionalism, expertise, and dedication have not only taken a tremendous burden off my shoulders, but have also provided invaluable insights that have been missing from my businesses for years.
Delilah's skillset is unparalleled, and the results she delivers speak for themselves. If you're like me, constantly juggling numerous responsibilities, you know that effective marketing demands a
significant time investment and the guidance of a true professional.
Look no further than Delilah and her top-notch team. They are the marketing partners you've been searching for to elevate your business to new heights.
Zach Williams
Fitness Director, Max Impact Fitness
Working with Delilah has been a total game-changer for my business. In the crowded, competitive world of digital marketing, she helped me cut through the noise and actually stand out.
Her strategies aren’t just smart, they’re strategic, creative, and tailored specifically to what my business needed.
Every campaign we launched together was backed by thoughtful planning and powerful insight, and the results spoke for themselves. From sharper messaging to better audience targeting, Delilah helped me build momentum and get wins I didn’t think were possible on my own.
She's more than a coach; she’s a partner, a strategist, and honestly, a secret weapon in the digital marketing space.
If you're lucky enough to work with her, buckle up… because your business is about to level up big time.
Thank you, Delilah! You’ve helped me grow, stay focused, and win online.
Marina Valguth
Entrepreneur
I highly recommend Delilah Castillo Marketing LLC for their expertise, professionalism, and ability to deliver exceptional results.
Their tailored approach, effective communication, and innovative strategies have greatly benefited my business.
I look forward to continuing to work with them in the future.
Dr. Maria L. Rodriguez
PhD., LPC
Delilah has been instrumental in setting up and managing my Facebook ads with precision and strategic insight.
What I value most about working with her is her unwavering dedication and personalized support.
She consistently goes above and beyond the scope of her contract, demonstrating a genuine commitment to my success.
Her professionalism, responsiveness, and depth of knowledge make her an exceptional partner for anyone looking to elevate their marketing efforts.
Ronald Cunningham
Life Coach, Co-founder EIQ2-EI Center
Delilah and her team have been an absolute game-changer for my marketing efforts. Their professionalism, expertise, and dedication have not only taken a tremendous burden off my shoulders, but have also provided invaluable insights that have been missing from my businesses for years.
Delilah's skillset is unparalleled, and the results she delivers speak for themselves. If you're like me, constantly juggling numerous responsibilities, you know that effective marketing demands a
significant time investment and the guidance of a true professional.
Look no further than Delilah Castillo and her top-notch team. They are the marketing partners you've been searching for to elevate your business to new heights.
Marina Valguth
Entrepreneur
I highly recommend Delilah Castillo Marketing LLC for their expertise, professionalism, and ability to deliver exceptional results.
Their tailored approach, effective communication, and innovative strategies have greatly benefited my business.
I look forward to continuing to work with them in the future.
Zack Williams
Fitness Director at Max Impact Fitness
Working with Delilah has been a total game-changer for my business. In the crowded, competitive world of digital marketing, she helped me cut through the noise and actually stand out.
Her strategies aren’t just smart—they’re strategic, creative, and tailored specifically to what my business needed.
Every campaign we launched together was backed by thoughtful planning and powerful insight—and the results spoke for themselves. From sharper messaging to better audience targeting, Delilah helped me build momentum and get wins I didn’t think were possible on my own.
She's more than a coach; she’s a partner, a strategist, and honestly, a secret weapon in the digital marketing space.
If you're lucky enough to work with her, buckle up… because your business is about to level up big time.
Thank you, Delilah—you’ve helped me grow, stay focused, and win online.
Blog & Articles
No blogs found
CONTACT OUR TEAM
Hello there! How can we help?
(We'll reply within one business day.)
